BOY Junior — the kidswear line I designed for BOY LONDON, extending the label's street DNA into a neon pixel world for younger wearers.
Designed the BOY Junior kidswear collection for BOY LONDON, translating the parent label's graphic language into a playful universe built for six-to-twelve-year-olds.
Developed the key visual around a 'Fun to Play' wordmark rendered in neon pixel lettering on deep navy, framed by space-invader iconography, pixel robots and scattered coin sprites.
Built the mood through the codes the collection draws on — skate, rebel, adventurer, graffiti, London punk — set as hand-scrawled annotations across the board.
Carried the campaign artwork from concept through final art, keeping the pixel system consistent across every application in the season's visual identity.